Branding for events: graphic production and installation

Tangible provides exactly that value: a comprehensive service that combines technical expertise, process control and an impeccable installation that guarantees high-level results.

What is event branding and why is it so important?

Event branding consists of transferring the visual identity of a brand to the physical space where a corporate act, fair, conference or private event is held. It is not limited to design: it includes graphic production, material selection, signage, manufacturing and final installation in the venue.

In our experience, when a design agency or a company organizes an event, they know that the real difference is not only in a good creative concept, but in how it is physically executed. Visual coherence, impact and production quality condition the perception of professionalism of the event from the very first second.

For that reason, branding for events requires a partner capable of coordinating all the processes: from printing and labeling to manufacturing and assembly at the final location. And that is exactly the territory where Tangible stands out as an integral supplier.

Comprehensive management: the factor that guarantees results

Most brands and agencies are looking for the same thing: a supplier that not only prints, but also manages all the graphic elements of the event from start to finish.

In practice, integrated management means:

Coordination with agencies and design studios

Working closely with designers, studios and agencies so that the graphic pieces are faithfully adapted to the brand concept. This joint work is what ensures coherence and precision.

Expert graphic production

It includes printing, labeling, cutting, manipulation, media fabrication, special materials and demanding finishes. In professional events -such as fairs, congresses or conferences- the quality of the materials is critical; we are aware that these environments require a higher level of finishing than usual.

Logistics and assembly at the site

The final installation is one of the most delicate points. When the same supplier who produces is the one who assembles, unforeseen events disappear and delivery times are met. In fact, when the supplier controls printing, labeling, manufacturing and installation/assembly, lead times and final quality improve drastically.

Tangible masters this process in an integral way, allowing companies and agencies to delegate without worries.

Types of graphic elements for event branding

In a well-executed professional event, all graphic elements are aligned. Some of the most common formats we produce and install at Tangible include:

Signage and signage

• Large format vinyls
• Window and wall lettering
• Directional signage
• Security and people flow charts
• Porexpan, pvc, methacrylate bodies
  

Displays and display systems

• Roll-ups and banners
• Totems
• Photocalls: rigid, folding, textile.
• Mupis / Opis
• Easels
• Pop-ups and portable structures
  

Canvas and large format materials

• Frontlit, backlit and micro-perforated tarpaulins
• Printed fabrics
• Heavy-duty indoor and outdoor graphics
  

Customized stands and structures

• Rigid PVC, aluminum or methacrylate panels
• Modular structures
• Decoration of stands for trade fairs and congresses
  

In all of them we can adapt the design to any space, format and technical requirement.

Why Tangible is the ideal partner for agencies, companies and event organizers

Tangible is positioned as a strategic supplier in Barcelona and metropolitan area thanks to three pillars:

Specialists in graphic production for events

Our processes are designed for professional requirements: stands, fairs, congresses, corporate presentations, inaugurations and high-level private events.

Total process control

Manufacturing of labeling, printing, finishing, handling and final assembly. This integration avoids errors, guarantees precision and reduces time.

This complete coordination is what makes the difference between “delivering” and “dazzling”.

Professional installation in any type of space

We have several teams of installers specialized in events. We know how to work with tight deadlines, venue protocols, special schedules and night set-ups if necessary.

Very high level of satisfaction

This way of working generates a very high client satisfaction ratio. Brands feel supported and agencies see the physical part of the event solved without friction.

How we work on branding for your event

Design review

We review materials, final artwork, scaling, formats and compatibility with physical media.

2. Technical proposal and materials

We select vinyl, canvas, rigid, displays or structures according to impact, durability and budget needs.

3. Production

We control time and quality at every stage: printing, cutting, laminating, assembly and finishing.

4. Installation in the event space

Our team installs each piece with the precision and speed required for a professional event.

In what type of events does this service apply?

• Trade Fairs
• Congresses and conferences
• Product launches
• Corporate events
• Inaugurations and presentations
• Private events such as premium weddings
• Graphic installation in exhibition stands
  

For all these situations, Tangible becomes a reliable ally for companies, designers, event agencies and design studios.